Martin Reeves is a senior partner in BCG’s San Francisco office and chairman of the BCG Henderson Institute, BCG’s think tank for new ideas in strategy and management. His research themes include creativity and strategy, rejuvenating mature companies, measuring and managing vitality (the capacity for future growth), ambidexterity (running and reinventing at the same time) and strategies of resilience.
He is author of [Your Strategy Needs a Strategy](Your Strategy Needs a Strategy) (Harvard Business Press), [Mastering the Science of Change](Mastering the Science of Change) (De Gruyter) and [The Imagination Machine](The Imagination Machine) (Harvard Business Press, May 2021).
Reimagining the Company, Digitally
Technology is fundamentally changing how companies organize and compete. To succeed, leaders need to go beyond digitizing the status quo and ask how their technology agendas will enhance their competitiveness. Drawing on his new book, The Imagination Machine, Martin Reeves will discuss how to gain advantage with technology and what steps leaders can take to reimagine their businesses for the new context.